Blog
Notes from the map pack
Local SEO strategy, entities and the things I test on client campaigns. Written for business owners and the marketers who work with them.
Local SEO Strategy for a Barbershop: Why It's Not Like Any Other Local Business
Why barbershop SEO differs from other storefronts, and a plan that turns quick searches into regulars: radius, neighborhoods, reviews and three customer types.
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Implementing Local Entities for SEO and Digital Marketing
Nine groups of local entities, from location and landmarks to transport and public services, and how to use each in content, listings and schema.
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Google Entity Stacking for Local SEO: A Five-Stack Plan
A five-stack plan for local visibility: on-page SEO, Business Profile, citations, profile links and content, and how the stacks support each other.
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Older posts on SEO, AI tools, social media and remote work.
Google Search Operators: What Still Works and How to Use Them for SEO
Google search operators that still work in 2026, which ones Google retired, and the exact searches I use for indexing checks, link…
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Building Thought Leadership and Authority
Building thought leadership takes a clear point of view, real proof and steady publishing. Here are 8 steps, the data behind them,…
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Skyscraper Link Building: A Practical Step-by-Step Guide
Skyscraper link building explained: how to pick a page worth beating, build something better, and pitch the right sites without spammy outreach.
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3-Way Link Exchange: How It Works, the Risks and Safer Alternatives
A 3-way link exchange is still a link swap in Google’s eyes. See how ABC linking works, the real risks, and safer…
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How to Master Quora Spaces and Grow Your Audience
Learn how Quora Spaces work, how to create one, grow followers and earn through Quora+ revenue sharing, plus how a Space can…
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Web3 SEO: How Web 3.0 Will (and Won’t) Impact Search
Web3 SEO explained: what Web 3.0 really changed for search, what it didn't, and how to get a blockchain project, dApp or…
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Crawling vs Indexing vs Ranking in SEO: What’s the Difference?
Crawling, indexing and ranking explained: how Google finds, stores and orders pages, what blocks each step, and how to check where your…
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What Factors Affect Ranking in Search Engines?
Search engine ranking factors that move results: intent, content quality, links, crawlability, Core Web Vitals and context, plus how to fix common…
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HARO Link Building: How to Earn Backlinks and Press Coverage
HARO is back under Featured.com. Learn how HARO link building works now, how to write pitches journalists use, and which alternatives to…
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SEO Strategy for an Online Paystub Generator Tool (SaaS)
A practical paystub generator SEO plan: intent-based keywords, YMYL trust signals, use-case and comparison pages, and links that help a SaaS tool…
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E-E-A-T and YMYL in SEO: What They Mean and How to Improve
E-E-A-T and YMYL explained: what Google means by each, which topics count as YMYL, and practical ways to show trust and expertise…
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What Is the INKApi Error and How Do You Fix It?
The INKApi error is a 500 from Apache Traffic Server, not your CMS. Learn what triggers it, how it affects SEO and…
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Local Citations: Types, NAP Consistency and Their Impact on Local SEO
Local citations explained: structured vs unstructured, why NAP consistency matters, which listings to fix first, and how citations now feed AI search.
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AI-Powered Data Analysis Tools for Marketing Agencies
Compare the AI-powered data analysis tools marketers use today, from GA4 and ChatGPT to Power BI and Tableau, and see how agencies…
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The significance of B2B digitalization and how it is transforming the world of business
The world of business is constantly evolving. In this article, we will explore the significance of B2B digitalization.
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Social Media Platforms for Best Return On Investment
Which social media platforms deliver the best ROI? Compare Facebook, Instagram, YouTube, TikTok and LinkedIn, and learn how to measure social media…
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How to Remove Links from Google Search Results
How to remove links from Google search results: the Removals tool, outdated content requests, Results about you, legal requests, and what disavow…
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How to Use ChatGPT for Content Marketing
Use ChatGPT for content marketing the right way: research, briefs, drafts, SEO and repurposing, plus prompts that work and where a human…
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Why You Should Consider Email Warm-Up: The Complete Guide to Warm Email Addresses
A successful email starts with a good introduction. Consider an email warm-up before sending out emails to avoid ending up in the…
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AI Ideation Tools: The Best Picks and How to Use Them Well
Compare AI ideation tools like ChatGPT, Claude, Miro and FigJam, and learn a simple process to turn AI ideas into content people…
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