The challenge
KitaabNow sells books and stationery online across Pakistan. It competes with much bigger stores for generic searches, so it needed a steady stream of content that matched what book buyers type into Google.
What happened
I ran the store's SEO from January 2021. A new content promotion strategy started in July 2021, and traffic jumped after 21 July as that content was picked up. Keyword rankings followed, and bounce rate fell as the site became more relevant for its core terms.
The results
From 1 January 2021 to 25 March 2022, Search Console recorded 62.8K clicks, 1.95M impressions, a 3.2% average CTR and an average position of 13.6.
What was next
The brand term was won. The next job was the generic searches where bigger stores still sat ahead:
| Query | Clicks | Impressions | Position |
|---|---|---|---|
| kitaabnow | 234 | 333 | 1 |
| kitaab | 5 | 291 | 10.5 |
| online book store in pakistan | 1 | 249 | 38.7 |
| stationery online pakistan | 0 | 315 | 53.6 |
| online stationery | 0 | 263 | 56.3 |
