Technical SEO
Technical SEO that clears the way
If Google can't crawl, index and understand your pages, nothing else works. I crawl the whole site, find what's holding it back, write fixes your developer can act on, and check each one after it ships.
What's included
What you get
Full site crawl
Screaming Frog crawl connected to Search Console and GA4, covering every indexable URL.
Index cleanup
Remove junk, duplicate and thin URLs so Google spends its time on pages that matter.
Redirects and errors
Fix redirect chains, 404s, server errors and broken internal links.
Titles, H1s and metadata
Rewrite duplicate or missing titles, descriptions and headings at scale.
Core Web Vitals
Page speed work on images, scripts and fonts. One client page went from a PageSpeed score of 48 to 100.
Schema markup
Organization, LocalBusiness, Product, Article, FAQ and breadcrumb schema, validated.
How it works
Four steps
Crawl
Full crawl plus Search Console coverage and Core Web Vitals data.
Prioritize
Issues ranked by how much traffic or crawl budget they cost.
Fix with your developer
Clear tickets with examples, then a check after each release.
Monitor
Re-crawls and index reports confirm the fixes held.
Proof
Related case studies
CarbonTV
Technical SEO · 2023- Challenge
- 18,131 redirects, 12,495 duplicate H1s and thousands of internal-search URLs in the index.
- Approach
- Cleaned the index, rewrote titles and metas on 9,550 URLs, built outdoor content from Search Console queries.
- Result
- Monthly clicks went from 5.16K to 11.3K. CTR rose from 2.9% to 4%.
Change The Postal Address
Turnaround · 2018- Challenge
- Rankings falling while USPS-linked sites pushed competitors off page one.
- Approach
- Month 1 technical fixes, month 2 content and guest posts, month 3 branded links.
- Result
- All 10 target keywords reached positions 6 to 8, including 3 that were unranked.
FAQ
Technical SEO questions
Something else on your mind? Send it with your website and I'll answer it directly.
Do you make the technical changes yourself?
I write the fixes and work with your developer, or with mine if you don't have one. For WordPress sites, many fixes can be made directly.
Which platforms do you work with?
WordPress and WooCommerce, Shopify, Magento, BigCommerce and Laravel sites.
Can you help with Core Web Vitals?
Yes. Most gains come from image sizes, render-blocking scripts, fonts and layout shifts. I find the cause page by page.
How big a site can you handle?
The CarbonTV project involved metadata rewrites on 9,550 URLs and a crawl with over 18,000 redirects.
Other services
Local SEO & Maps
Business Profile strategy, citations, reviews and service-area pages, so you show up in the map pack across every city you serve.
Learn more →
Ecommerce SEO
Category and product pages on WordPress, WooCommerce, Shopify, Magento and BigCommerce, with internal links that push authority to pages that sell.
Learn more →
Content & AI Search
Service, location and blog pages built from real Search Console queries, plus entity work so Google and AI assistants know who you are.
Learn more →Ready to get found?
Send your website and the cities or products you want to rank for. I'll reply with what I'd look at first.
Book a free audit