Case studies
The problem, the work, the numbers
Real campaigns with numbers from Google Search Console and the SEO tools we tracked with. Each one shows the starting point, what I did and what changed.
All case studies
+119%Organic clicks, May to Aug
CarbonTV
Technical SEO · 2023- Challenge
- 18,131 redirects, 12,495 duplicate H1s and thousands of internal-search URLs in the index.
- Approach
- Cleaned the index, rewrote titles and metas on 9,550 URLs, built outdoor content from Search Console queries.
- Result
- Monthly clicks went from 5.16K to 11.3K. CTR rose from 2.9% to 4%.
Lead SEO, Qult TechnologiesRead case →
+91%Search impressions
Reds Landscaping
Content · Australia- Challenge
- A landscaping company reaching only a slice of the searches its services could rank for.
- Approach
- A focused content plan around landscaping, garden design and home improvement searches.
- Result
- Clicks up 70% (12.8K to 21.8K) and impressions up from 947K to 1.81M.
SEO consultantRead case →
62.8KOrganic clicks in 15 months
KitaabNow
Ecommerce · Pakistan- Challenge
- An online bookstore and stationery shop competing with much bigger stores.
- Approach
- A content promotion strategy from July 2021, built around the store’s core categories.
- Result
- 1.95M impressions, 3.2% CTR and an average position of 13.6.
Intelligent Solutions TechRead case →
28 → 6"usps change of address"
Change The Postal Address
Turnaround · 2018- Challenge
- Rankings falling while USPS-linked sites pushed competitors off page one.
- Approach
- Month 1 technical fixes, month 2 content and guest posts, month 3 branded links.
- Result
- All 10 target keywords reached positions 6 to 8, including 3 that were unranked.
SEO leadRead case →
233KImpressions after relaunch
Stubs On Demand
SaaS · US- Challenge
- A paystub generator brought back online after a pandemic shutdown, starting from low visibility.
- Approach
- A content promotion strategy aimed at getting the site into the top 10 for its main terms.
- Result
- 1.15K clicks and 233K impressions from Search Console in the first months after reopening.
Intelligent Solutions TechRead case →
3–5 miService radius
Barbershop, Largo FL
Strategy study- Challenge
- Barbershops live on regulars and a tiny radius, so generic local SEO misses both.
- Approach
- Neighborhood keywords, Business Profile set up for walk-in searches, QR review flow.
- Result
- A published strategy, not a client result. It shows how I plan local campaigns.
Self-initiated, May 2025Read case →
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What people say
about working with me
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"Hassan is very passionate and has a great vision for his work. His focus keeps everything moving smoothly, he makes sure all the deadlines are met and that whatever project he is working on meets the highest standards."
Khurram AsifManager Talent Sourcing, Zameen.com★★★★★ LinkedIn recommendation
"Hassan is one of the guys who would never settle for anything less than perfect. He is a perfectionist. I have had the chance to work with him and learned a lot from him. He is best at his job and dedicated."
LK YousafzaiRegional Sales Manager, TekBoox★★★★★ LinkedIn service review
"Simply superb design capabilities. I love the way he puts forth the information on the content pages."
★★★★★ LinkedIn recommendation
"I had worked with Hassan in the early years of my career. I have found him an excellent resource and a totally passionate person. He would totally do justice to the organization he works in."
Ammar SajjadMerchandise Planner, Shoemart (Al Rashid Group)★★★★★ LinkedIn recommendation
"Hassan is detail oriented with a perfectionist mindset. He is someone who likes to keep his eye on everything in the project. He is an asset for any company he works for."
★★★★★ LinkedIn recommendation
"I have always found Hassan to be a mature member of the team who always strived to do and give his best. He was always dependable and reliable, and above all a decent human being and a worthy professional."
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