The situation
Stubs On Demand is an online paystub generator. The site was built in 2018 and went live in September 2019. The business closed during the pandemic and reopened on 1 August 2021, so it was starting again from low visibility.
What I did
I focused on a content promotion strategy built around the terms people use when they need paystubs, with the goal of getting the site into the top 10 for its main keywords. Work was tracked in Search Console, Semrush and Ubersuggest.
The results so far
From the relaunch to March 2022, Search Console recorded 1.15K clicks and 233K impressions, with impressions growing steadily as new content was indexed. The next goal at the time of the report was moving the main terms into the top 10.
