The starting point
Reds Landscaping and Design does residential and commercial landscaping in Australia. The site covered landscaping, gardening, horticulture and home improvement, so there was plenty of search demand it wasn't reaching.
The approach
The campaign started on 1 August 2022. I put the budget into a focused content plan instead of chasing links: pages and posts that answer what homeowners and property managers actually search for. Progress was tracked in Search Console for clicks and in Ubersuggest for ranking keywords and estimated traffic.
The results
Comparing the campaign period (1 Aug 2022 to 15 Mar 2023) with the months before it (17 Dec 2021 to 31 Jul 2022):
- Clicks rose from 12.8K to 21.8K, up 70%.
- Impressions rose from 947K to 1.81M, up 91%.
- Average position improved from 37.5 to 34.
Ubersuggest showed 4,880 estimated organic visits a month and 15,210 ranking keywords by March 2023. Click-through rate held steady (1.3% before, 1.2% during) while impressions almost doubled, which is what you'd expect when a site starts showing up for many more long-tail searches.
